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Archives of #content marketing strategy

interactive content

Interactive Content – Powerful Tool for Marketing

In 2015, a company named Zenni made a success with their consumer quiz, with which they gained $1 million in revenue, according to statistics. This quiz was composed of 9 questions that helped to match consumers with a suitable pair of glasses that connected two important things – their lifestyle and budget. After that step, […]
storytelling

The Unbreakable Bond Between Storytelling And Content Marketing

Storytelling and digital marketing are as one. However, the art of storytelling extends more remote than the story in any type of substance. Narrating obviously is an old art (and part science) which is handled in such a significant number of areas, from the investigation of old societies to motion picture making, fiction composing and […]
content marketing

Three Components of Excellent Content Markting Objectives

Defining successful content marketing objectives can be the difference between significant advertising results and simply patting yourself on the back. It’s a natural inclination to search for the positive qualities in the work we do. In any case, once in a while, we fall into a device of pursuing vanity measurements at the expense of […]
digital marketing

User data in a mission of marketing success!

Now since we cannot rally on Wikipedia to properly explain what exactly digital marketing is, I took it upon myself to try and bring this term closer to you. So, let us embark on this quest that is Digital marketing. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage […]