Content marketing is the part of Internet marketing that includes the creation and sharing of online material (blogs, videos, social media posts), for a targeted audience.
It is often used by organizations with the end goal to: attract customers, grow the company’s client base, increase online sales and deals and engage an online community of users.
If you want to be competitive on the market, it’s high time to look at the trends that will dominate 2019!
1. Create long-form content!
There are many different opinions of what long-form content really is. Some content marketers think that articles containing more than 1,200 words are considered to be long-form, while others think the number is 1,800. BuzzSumo recently published the research of more than 100 million articles revealed that long-form content will, in general, get more social shares than short-form content. The search engines compensate lengthier posts in results rankings, and users are progressively searching for more reliable sources.
It’s imperative to recall that the purpose of long-shape content isn’t to waste users’ time but to give clever data that can be utilized as a quality resource. Long-form content also has a positive impact on a page’s rank in the SERPs – the pages displayed by search engines.
2. More valuable video marketing.
Video has been an essential piece of digital advertising for a couple of years, however, it has added advanced fundamentally amid that time. Statistics from annual State of Video Marketing Survey 2018, has shown that:
- 81% of companies use video for marketing purposes, compared to 63% in 2017
- The average user watches 1.5 hours of video each day
- 81% of users have purchased a product after watching a video
- 76% of marketers claim video has helped their enterprise increase sales
- Snapchat was rated as the least effective video marketing platform, and LinkedIn the most successful, even with only 38% of marketers using it
Another survey, according to Animoto, has shown that 64% of consumers decided to buy a product after watching a branded video on the Facebook platform. This type of marketing is expected to account for 82% of global internet traffic by 2021, and marketers who use video will increase their revenue by 49% faster than marketers who don’t.
- Be unique, engaging, try to use live streaming that users find attractive
- Be mobile-friendly
- Depending on the financial means, you can collaborate with various platforms such as Facebook or YouTube to boost your content marketing
3. Voice search
Voice search, called also voice-enabled, allows users to use a voice command to faster and easier search the Internet. There is a growing tendency for users to rely on vocal commands and virtual assistants while searching the web.
Here are some statistics:
- According to Mary Meeker’s Internet Trends report in 2016, voice searches increased more than 35-fold between 2008 and 2016.
- According to Location World, more than 40 percent of adults used voice-based search on a daily basis in 2016
- According to ComScore estimate, more than 50 percent of searches will be voice-based by 2020.
- NPR and Edison Research report for 2017, has shown that 42% of Americans called voice search “essential” as their popularity continues to rise
With mainstream use of smartphones, voice search is turning into a part of our everyday lives and conveying sensational changes to buyer conduct. In order to stay competitive, by entering 2019, your promoting plan ought to incorporate endeavors to tailor your search engine optimization (SEO) system to react to voice look requests.
Chatbots, also known as smartbots and chatterbots, are computer programs or an artificial intelligence which conduct a conversation via textual methods. During the last year, organizations have progressively grasped the utilization of chatbots for customizing and expanding client commitment. According to Grand View Research, the chatbot industry will grow significantly in 2019 in order to reduce operating costs.
Chatbots additionally keep up a standard dimension of customer service – never anxious, in every case friendly. Furthermore, they can offer 24/7 customer support while holding information for later utilize. As we enter 2019, you might need to consider the financial advantages of chatbots as a powerful marketing tool for your organization.
Today, most chatbots are accessed via virtual assistants, for example, Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations’ applications. They can be characterized into utilization classes such as e-commerce via chat, customer support, design, developer tools, education, entertainment, HR, marketing, news, etc.
5. Social media
Social media marketing (SMM) is the type of internet marketing that uses social media platforms and websites to promote the brand’s product or service. According to Pew Research Center, Facebook continues to dominate the social media stage, and based on numbers, it is a most desirable platform for consumer engagement.
Since launching in 2002, Facebook has remained a top social networking site, but there are also other popular, like Twitter, Instagram, Youtube, Tumblr, LinkedIn…
We Are Social’s annual Global Digital report has shown that Instagram is showing consistent growth, while the biggest user increase was LinkedIn with 145% growth in users in 2018. LinkedIn is predicted to be one of the most popular social media platforms in 2019.
Whatever platform you choose, you will not make a mistake, because using social media marketing will surely increase your revenue.
Marketing requires constant improvement, not just not just solving tasks from the list. It is very important to consider what our customers think and want. The 2018 Global Consumer Insights Survey revealed by PwC, has shown the importance of consumer trust in a brand during the decision making process.
There are organizations you can contract to do a portion of the snort work for you, yet how would you know whether they’re authentic?
2017 Authentic Brand Study, revealed by Cohn & Wolfe’s has informed us that not only consumers evaluate authenticity when deciding whether to trust a brand with their business, but also 91% of them are willing to reward a brand for authenticity.
Each collaboration you have, regardless of whether it’s on the web or face to face, should add to your general image – a brand that is extraordinarily yours and is clear about what you offer and how you emerge from your associates.