If you dream about getting more website traffic and subscribers and transforming them into paying customers, you should consider these 4 content marketing secrets this article reveals to you.
But before you continue reading, did you know that only 25% of site visitors finish reading an entire article?
All the creative social media posts, entertaining videos, and exclusive offers won’t attract more customers just because you find them creative. You should target your audience and deliver content that creates satisfaction among customers. That requires patience and persistence, but brings great results!
Content marketing is about creating high-quality, valuable, seductive content that will engage an audience while also promoting your brand in the best possible way. Studies have shown that consumers spend an average of 79 days conducting online research before buying products, and about 81% of shoppers research online before going to a store.
Let’s see now 4 amazing content marketing secrets that will help you increase website traffic.
1. Meet the desires of your customers!
Quantity is not the most important thing you need to achieve, it’s satisfying your customers! A large number of satisfied customers brings more traffic to your website. Attracting new audience is not just going around the Internet and spamming random people with e-mails showing your products. It does not really have a point if you didn’t target the right audience.
Take some time and meet the desires of your potential customers. Find out what they like and what they don’t like. Try to figure out the way they are thinking so you could create impressive content.
Create your buyer personas, by taking information you have gathered about their geographic and demographic information. Try to understand their goals and wishes so you can easily define a content that will be most useful and interesting to them. If you create good relationship with them, you can also improve it by letting them sign up for your newsletter and follow you on social media.
Here are some hints and tips to make your content more alluring:
- Sharing information with your customers in bite-size pieces and providing value rather than hitting a word count will aid in forming lasting memories
- Articles with images get 94% more views!
- Showcasing the team behind the brand humanizes your company and builds relationship and trust with your subscribers
- Use analytics to provide guidance on what your audience is most interested
- According to research from Harvard Business Review, “Fully connected customers are 52% more valuable, on average, than those who are just highly satisfied.” Tell your customers a story sometimes, because many purchases are based on emotional drivers
- Use a variety of formats to illustrate your ideas such as pictures, infographics, videos and articles
- Make sure you nailed your headline because only 20% of people will read beyond the headline!
2. Focus on your customers’ needs.
According to research from Bain & Company “a 5% increase in customer retention produces more than 25% increase in profit.” You should build a long lasting relationship with your customers and that will make your business more profitable.
Try to entertain your audience with creating an interactive content. Online quizzes, calculators, clickable videos, maps, and similar tools will help you engage your audience. That means more views, more brand awareness, and more buyers.
Understanding your customers and focusing on their needs will help you increase your website traffic and gain more subscribers.
3. Let them decide on their own.
If you have considered the previous two secrets, don’t wait too long to offer a solution, or you’ll miss a great opportunity. The proliferation of content marketing could be attributed to buyers’ growing aversion for a hard sell. Your customers want to feel like they have made their own decision, so let them feel that way and not because you’ve told them what to buy or when to buy it.
To turn your all subscribers into actual buyers, inspire them to buy while removing as much friction as possible. You should include a call-to-action to create a sense of urgency or fear of missing out to invite the prospect to take the next step you want, which also follows the next logical intent for them.
4. Show potential customers why they should choose you.
You won’t attract more customers by just telling them to choose you, you need to show that you are worth it. By reading your content, they need to realize it by themselves. One report has shown that 71% of consumers said they’d be willing to pay more for a product from a brand they trust, so make sure you are building strong relationship and trust with your audience.
Jason Feifer, editor in chief of Entrepreneur said that success doesn’t happen in one big burst, but it occurs in small increments, a slow build to greatness. You should be patient and whether it takes months or minutes, be persistent in building relationships, trust, understanding your audience so you can improve content on your website.
Social media is the primary vehicle for a content marketing strategy that will help you increase website traffic. The strength of a good content marketing strategy is in providing the information and answers your audience is looking for. You can also create customer experiences across your channels or website, which will bring more trust to your customers.