Social networks today are part of our everyday life, but apart from entertainment, they can be used efficiently for marketing purposes as well. With them, companies can listen to the needs and opinions of the customers and organize a strategic plan to present their product in the best possible way.
Social networks like Facebook and Instagram are the best example of successful marketing depending on your finances and opportunities. Companies saw a good opportunity to present their services and products around the world by sharing marketing plans with people with manyi.
Companies today can efficiently and quickly present their product through just one photo, which can be viewed thousands of times in just a few minutes around the world. With just one click on social networks, companies can make more money than they would earn for promoting themselves outside of social networks.
Radio, TV commercials and newspaper ads have completely fallen into the background, as social networks have become the most important part of marketing. And now, we asked six marketing experts to give us pieces of advice for strong online marketing.
1. Educate yourself about how social media works.
You can find a lot of free content and guidebooks about social media marketing pieces of advice for efficient business online. Charles Gumbley, Director of Flower Telecom explained that it’s very important for the company to take the time to learn how social media works. Every business is specific in its own way and you need to have good social media marketing for the platform you choose. That means the specific platform to fit your brand and also to target your audience the best.
2. The customer is always right!
This is one of the most known phrases in business all over the world. This phrase should convince customers that they will get the best service and product in a particular company. The most important thing in marketing is listening to what customers have to say. You should provide good and responsive customer support service. And today it’s easier and faster to leave a message on the social network than sending an email or make a call. The audience can give you very valuable information that you might not know.
Consistency is especially important in business. Achieving marketing consistency on social media is an important thing and if you have full-time social media marketing employees, make sure they are consistent. You need to provide valuable information for your customers. If you do that, you will have satisfied brand supporters and that means more money. But despite that, you can use automation software such as Hootsuite that offer a free plan to help you increase your productivity. If you organize your activities on time, you will have more time to devote to customers.
4. Establish productive communication with customers.
Roy Surdej of Peaches Boutique said that it’s one thing to put a lot of pictures on your social media platform or share a new post on every 5 minutes, and the other thing is smart sharing and posting on social media. The thing is to actively engage with your audience, to receive a feedback, to uncover issues and see how followers react on your post. It’s better to have your communication line always open, than posting and just walking away.
5. Choose the best platform for your brand.
It is a big mistake if a company wants to promote itself on social networks, so it thinks it will go better if it opens a profile on every social network. Well, it will not. It’s absolutely impossible to dedicate maximum to each profile if you have 10 of them. It’s enough to choose two or possibly three social networks for which you will have enough time and sufficient staff to deal with it. Present yourself to them the best you can, and then people will recognize your quality and share your posts on other networks, so you will get the chance to expand.
Jasper Hillaud, Managing Partner of elf925 told that is very important to focus on a social media platform that best fits your brand. So, take time and choose the best platform for your brand.
6. Do the measuring metrics.
A serious company will always want to analyze its success on social networks. Whether marketing is effective can be checked using some tools. Some of the tools and metrics are for example total shares number, brand mentions, and hashtags, conversion rate, followers growth for a month etc. But gaining new followers doesn’t always mean making money! You need to analyze your data and measure your results.