Digital marketing revolves around the omnipresent internet world. It requires constant keeping up with progressive technologies and digital trends such as email, search engines, mobile devices and social media.
The internet has changed the way that people perceive the business and how they relate to them. Currently, consumers utilize the social media and search engines to gain better insights about products and services before making final buying choices.
But it goes both ways. Internet and online marketing have made it easier than ever for brands of all sizes to connect with customers and prospects through relevant and engaging communication.
We compiled a list of 10 efficient digital marketing trends to increase your ROI, and use as evergreen marketing techniques for 2018 and beyond.
Content marketing is a segment of online marketing that includes creating, publishing and regularly distributing useful content across digital channels in order to attract and convert potential customers.
Content marketing is one of the most effective digital marketing techniques that proportionally brings several benefits to your business:
- Establishing rapport and connection with your audience
- Becoming an authority in your niche
- Generate prospects and increasing online sales
- Reaching larger targeted audiences
- Increasing brand awareness, etc.
Search Engine Optimisation
Search Engine Optimisation or SEO is another trendy marketing technique that focuses on improving the search engine results and directing relevant traffic to your website. Some of the best-known search engines are Bing, Google, YouTube, and Yahoo.
If done successfully, SEO can have a tremendous impact on every businesses’ digital marketing efforts. Here is why:
- Customers often use search engines to research information about products and services
- Traffic from search engines is highly targeted, as they’re already searching for the products and services that you offer.
- An efficient SEO strategy saves money that would otherwise be spent on paid advertisement
- SEO helps in building brand awareness, authority, and trust within the audience
- Search engine traffic often has the best conversion rates for the websites
- SEO results can be easily measured and improved
Social Media Marketing
Social media is an integral part of our everyday interaction. As reported by Statista, a leading market research and consumer analytics data, the number of global users of social media platforms will reach 3 billion people by the year 2021.
With these imposing figures, it’s not even necessary t argue if the social media is a necessary asset to digital marketing strategy. It definitely is and here is how it can help any business:
- Increases traffic towards a website
- Strengthens brand awareness
- Helpful in lead generation and sales
- Simplifies interaction with your audience
Marketing automation relates to progressive technologies and software that are used to automate recurring marketing tasks like managing a help desk ticketing system, sending emails setting up social media updates and marketing efforts, retaining customer relationships and much more.
Marketing automation saves time efficiently while increasing productivity. It also makes it easy to evaluate if an online marketing campaign is successful, by analyzing statistics.
Influencer marketing relies on individuals who are authoritative figures in their niches and have a large follower base on social media e.g. a lot of influence among the relevant audience and potential buyers. An influencer is not necessarily a celebrity, it could be a blogger, an activist, or a sportsman with a large audience and significant engagement with them.
A good example of influencer marketing would be the YouTube celebrity PewDiePie. In 2014, he teamed up with the creators of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. The results from their collaboration were astonishing. The content received two times more views than the movie trailer.
Email marketing is another one of the evergreen digital marketing strategies. According to some sources, businesses gain a massive $44 for every $1 that they spend on email marketing efforts. The average ROI for email marketing in 2017 was astonishing 122%.
Setting up an email marketing campaign is a rather straightforward process. Here are the simple steps to follow in setting up your email marketing:
Develop your email marketing strategy
Choose tools and platforms to use for your email marketing
Build an email contact list
Set up your email marketing campaign
Send out the emails
The track, measure and improve your performance
Add incentives for the subscribers of your email list.
Mobile marketing focuses on reaching the target audiences while they are using a platform other than desktop and laptop, more precisely smartphones, iPhones, and tablets. Mobile marketing could be done through email, mobile websites, text messages, apps, and more.
Mobile has truly changed the way customers interact with brands with more than 80% of internet users owning a smartphone or similar mobile phone device. Experts suggest that mobile search queries surpassing desktop queries by several times.
Here is how to develop a winning mobile marketing strategy:
- Understand your mobile audience and their needs
- Develop your website and content in accordance with mobile platforms
- Take strategic advantage of mobile apps and text messages
Inbound marketing is defined as a marketing strategy that aims at attracting customers through highly relevant and helpful content. Inbound marketing includes channels like social media, blogs and search engines.
The main benefits of inbound marketing are as follows:
- Targets relevant prospects
- Establishes credibility and builds trust
- It’s cost-efficient compared to outbound marketing
- It’s a lasting solution
Affiliate marketing is a business partnership in which one business gives the certain reward to its affiliates for sales or for a generated traffic through affiliates own efforts.
Surely, there are benefits to both sides of an affiliate marketing partnership, including:
- Opportunities for additional partnerships
- Utilising your marketing and advertising budget
- Easy to track the success rate of partnership
- Increased exposure on other websites
Most of the nine digital marketing trends mentioned above are free or offer free options. However, another important digital marketing trend is Pay-Per-Click, that implies a marketing system charging a fee every time the advertisement is clicked on.
Some of the most popular and efficient examples of PPC are:
- Google Adwords
- Facebook Ads
- Bing Ads
- LinkedIn Ads
In any case, PPC platforms are the best way to get the quickest reliable results. It’s also a very good way to target specifically which audience will see your advertisement. Besides, it is very cost-efficient as you get charged only when someone clicks on the ad!