Email Marketing 3x More Effective vs Social Media

Email Marketing 3x More Effective vs Social Media

Social Media is often discussed as an important factor in the social growth of businesses. Every business needs to have social media presence, but marketing strategies must be closely linked to the ROI. It is important to use website analytics to determine the payoff of your efforts. Find out how many site visits, new leads, and sales your social media campaign results in. When comparing Social Media Marketing to Email Marketing, data shows it’s not even close.  Email is said to be 40 times more effective in customer acquisition and 3 times more likely to generate sales. Additionally, sales from email […]

Read more »
The Elements of a Digital Marketing Campaign

The Elements of a Digital Marketing Campaign

A digital footprint is needed for businesses to succeed in the world today. Marketing plans must include digital strategy to acquire to clients, make the brand more visible, and create opportunities for revenue generation. Here are five elements necessary for a successful digital campaign: 1. Mobile considerations. Nine in ten consumer transactions begin on one device and are completed on another. Sales on mobile devices exceeded sales made on desktops in 2014. Marketing to mobile users is vital, so all strategy must take them into consideration. 2. Organic search. Search engine results represent one of the many ways consumers get […]

Read more »