Holiday Shopping Down 5%

Holiday Shopping Down 5%

The holiday shopping season in the U.S. got off to a slow start last Thursday, as the number of people seeking bargains in stores and online fell 5% from the same period last year. The Friday after the Thanksgiving holiday is traditionally the largest shopping day of the year, and a time when many retailers make enough money to go from loss to profit. The National Retail Federation says more than 133 million Americans shopped in person or online since Thursday. Merchants will be watching online sales closely Monday as “Cyber Monday” has seen a shopping peak in the past four years as consumers […]

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E-commerce Continues to Surge in the U.S.

E-commerce Continues to Surge in the U.S.

E-commerce sales in the United States are expected to hit $305.7 billion, exceeding last year’s $264.3 billion by $61.4 billion. This number, according to eMarketer, will increase with the adoption of mobile commerce. The estimate includes mobile retail sales which have an expected increase of 37.3% over 2013 – 19% of the U.S. e-commerce market. E-commerce in the U.S., according to eMarketer, will garner $72.41 billion during the holiday season this year. This accounts for 8.4% of all retail sales during the season and 6.5% of retail for the year. Mobile e-commerce in 2010 totaled $2.2 billion in 2010 and, […]

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9 Social Media Pitfalls to Avoid

9 Social Media Pitfalls to Avoid

The value of social media has been proven, but it is still possible for businesses to use waste time by using it ineffectively. Below are 9 social media pitfalls you should be avoiding at all costs. Failure to focus. There is no need to be active on every social media platform. It’s best to choose the platforms that are best suited to your industry and give you access to the right audience. When you spread yourself too thin, you go through content much faster, and the effect is decreased because it is diluted. Lack of strategy. It is most effective […]

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Email Marketing 3x More Effective vs Social Media

Email Marketing 3x More Effective vs Social Media

Social Media is often discussed as an important factor in the social growth of businesses. Every business needs to have social media presence, but marketing strategies must be closely linked to the ROI. It is important to use website analytics to determine the payoff of your efforts. Find out how many site visits, new leads, and sales your social media campaign results in. When comparing Social Media Marketing to Email Marketing, data shows it’s not even close.  Email is said to be 40 times more effective in customer acquisition and 3 times more likely to generate sales. Additionally, sales from email […]

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The Elements of a Digital Marketing Campaign

The Elements of a Digital Marketing Campaign

A digital footprint is needed for businesses to succeed in the world today. Marketing plans must include digital strategy to acquire to clients, make the brand more visible, and create opportunities for revenue generation. Here are five elements necessary for a successful digital campaign: 1. Mobile considerations. Nine in ten consumer transactions begin on one device and are completed on another. Sales on mobile devices exceeded sales made on desktops in 2014. Marketing to mobile users is vital, so all strategy must take them into consideration. 2. Organic search. Search engine results represent one of the many ways consumers get […]

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Social Media for B2B Marketing

Social Media for B2B Marketing

Social media, when used well, allows marketers to increase brand awareness, make connections with potential customers, and generate leads. Here are tips for successful use of social media as a B2B marketer: Develop a strategy. Decide on objectives and goals to target. Ensure that you can measure the return on investment. Remember one size does not fit all. Different types of content fit different audiences. Use information on your audience to tailor content to meet their needs. Choose the right platform. Take time to figure out which social media platform best suits your purpose. Don’t just look at the number […]

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